Phlex Swim · 2023 · FILM
Every Breath Is Fuel
The film for the 2023 Phlex Swim platform relaunch, Polar Verity Sense and Apple Watch. I produced it, ran the campaign and cut the social versions; Innerbloom Film shot it.
WORK · CASE STUDIES
Work
Case studies in film, product and systems for endurance sport: deBoer, Caeleb Dressel, Phlex, Sporting JAX, Open Ocean Racing, SwimPass.
11 STUDIES
Phlex Swim · 2019 · FILM
Phlex films
Athlete stories, a crowdfunding launch film and product explainers for the company I co-founded, each one shot, cut, graded and mixed by me.
Caeleb Dressel · 2025 · FILM
Caeleb Dressel on YouTube
Producing an Olympic champion’s channel: long-form technique episodes with underwater coverage and sponsor integrations, one person from concept to color.
Phlex Swim · 2019 · FILM
The Future of Swimming Is Here
The teaser that introduced Phlex Swim: hard cuts, underwater texture, type flicker and a sound design built to make a wearable feel like a launch.
Cali Condors (ISL) · 2021 · FILM
Cali Condors, ISL Season 3
Sole content creator for the International Swimming League champions across two European hubs: team features, athlete portraits and match-day packages, turned around on deck.
- Nike Swim
Nike Swim · 2020 · FILM
Abdoul Niane for Nike Swim: studio and deck
An editorial portrait session for Nike Swim with sprinter Abdoul Niane: hard directional light, negative space, RED and Zeiss primes, stills and short studio reels.
Arena · 2024 · FILM
Virtual Swim League: remote racing, real stakes
Creative direction, on-location production and the launch asset kit for a new competition format Arena ran on Phlex data.
- NoBull x Caeleb Dressel
NoBull x Caeleb Dressel · 2025 · FILM
Strength meets streamline
Gym content for NoBull and SMRTFT with Caeleb Dressel: hard-cut strength work punctuated by a single underwater beat that ties it back to the pool.
Arena · 2019 · FILM
Arena product films
Two films for Arena: a goggle story shot handheld, gimbal and drone with Calvyn Justus and Abdoul Niane, and a sunlit lifestyle spot for the 2020 beach collection.
Phlex Swim · 2019 · Founder
Phlex EDGE
A swim tracker with real-time heart rate and in-water haptics, built from nothing, with native iOS and Android apps and a crowdfunding campaign that passed $50K.
Phlex Swim · 2023 · Founder
Phlex Swim platform, 2023 relaunch
The pivot from our own hardware to a software platform: Polar Verity Sense as the sensor, a native Apple Watch app I wrote, and the Virtual Swim League with Arena.