
Caeleb Dressel · 2025 · FILM
Caeleb Dressel on YouTube
Producing an Olympic champion’s channel: long-form technique episodes with underwater coverage and sponsor integrations, one person from concept to color.
SWIMMING · FILM · PRODUCT
Swimming is the DNA. I started shooting it for a university program in 2015, co-founded a swim-tracking company the year after, was the sole content creator for the ISL champions in 2021, and now produce an Olympic champion's channel while running marketing and engineering for a swimwear brand.
The through-line is that I know the sport from the water and from the code: what a practice actually looks like, what a coach wants from a lap report, what a brand needs from a race weekend. That is why the film work and the product work here are the same body of work.

Caeleb Dressel · 2025 · FILM
Producing an Olympic champion’s channel: long-form technique episodes with underwater coverage and sponsor integrations, one person from concept to color.

Phlex Swim · 2023 · FILM
The film for the 2023 Phlex Swim platform relaunch, Polar Verity Sense and Apple Watch. I produced it, ran the campaign and cut the social versions; Innerbloom Film shot it.
Cali Condors (ISL) · 2021 · FILM
Sole content creator for the International Swimming League champions across two European hubs: team features, athlete portraits and match-day packages, turned around on deck.

Phlex Swim · 2023 · Founder
The pivot from our own hardware to a software platform: Polar Verity Sense as the sensor, a native Apple Watch app I wrote, and the Virtual Swim League with Arena.
Phlex Swim · 2:38 · 2023
Caeleb Dressel · 13:58 · 2025
Cali Condors (ISL) · 1:07 · 2021
Phlex Swim · 1:46 · 2019