One person who shoots the film and builds the system behind it.

Content, commerce and the systems between them

Films, stills and a social system for a sport brand, plus the storefront, monitoring and team programs that turn attention into orders.

Scope

• Campaign films and athlete series, shot and finished in-house
• Stills and a social content system with a documented edit language
• Shopify storefront work: theme, checkout, team and pro programs
• Uptime and anomaly monitoring that pages a person, not a channel
• Analytics and tracking that survive a link-in-bio change

How it runs

1. 01A 20-minute call to hear what is stuck and what the next 90 days need to do
2. 02A one-page brief with the numbers we will watch, agreed before anything ships
3. 03First deliverable within weeks: a shoot, a storefront fix or a monitor, whichever unblocks the most
4. 04A monthly cadence after that, with everything I build handed over in your accounts

Proof

Content, coaching tools and analytics

A channel and social presence run end to end, and custom training tools and analytics built around how you already train. Tooling only; your data stays yours.

Scope

• YouTube and social produced end to end: concept, shoot, edit, colour, sponsor integrations
• Custom training tools and analytics that fit an existing program
• Coaching tools for a club or team: rosters, sessions, the admin nobody wants to do by hand
• Underwater and on-deck cinematography for meets, camps and campaigns

How it runs

1. 01A call with the athlete or coach, not just the agent
2. 02A short pilot: one episode, one tool or one shoot, so we both know it works
3. 03Then a season-long arrangement with a fixed cadence and a shared calendar

Proof

• 

  Caeleb Dressel · 2025 · FILM

  Caeleb Dressel on YouTube

  Producing an Olympic champion’s channel: long-form technique episodes with underwater coverage and sponsor integrations, one person from concept to color.

Bespoke sites and AI/edge systems

A site designed and built to the brand, or a small system on Cloudflare Workers: app proxies, edge-rendered assets, agents that drive real tools.

Scope

• Website concepts, design and build, with the AI-generate-then-audit workflow where it helps
• Cloudflare Workers: Shopify app proxies, edge rendering, monitors, email
• AI agents wired into real software (DaVinci Resolve, Shopify, your own APIs)
• iOS and watchOS apps in Swift when the product needs a phone or a wrist

How it runs

1. 01A written scope with the one thing it must do on day one
2. 02A working version early, in your repo and your accounts from the first commit
3. 03A handover document a future engineer can follow without me

Proof