Nike Swim

The Nike Swim work is a studio-and-deck portrait session with Abdoul Niane from 2020: an editorial set built on one strong directional source and a lot of negative space, shot on RED with Zeiss primes so stills and motion came from the same setups and cut together on a feed. Nike's creative team ran the sequence across its channels.

It sits here with the Arena product films from the same period because they are the same discipline: making a product feel premium without a busy layout doing the work. If you are a brand looking for that, the case studies show how it was made.