FILM · Arena · 2019
Arena product films
Two films for Arena: a goggle story shot handheld, gimbal and drone with Calvyn Justus and Abdoul Niane, and a sunlit lifestyle spot for the 2020 beach collection.
Arena · 0:53 · 2019
Director, cinematographer, drone; editor on the beach collection
The goggle film
Arena wanted comfort and fit to feel aspirational, not clinical. I directed and shot it handheld, on a gimbal and from a drone, then handed the cut to Calvyn Justus, who edited and produced. Ground and aerial coverage against clean product detail, with Arena's own team visuals folded in.
Spring Summer Beach Collection 2020
A lifestyle spot for the beach line: shot fast and light in natural light, cut as a kinetic montage to match the season. I directed, shot and edited this one.
What shipped
- YouTube product feature (goggles)
- YouTube lifestyle feature (beach collection)
CREDITS
- Director / cinematography / drone (goggles)
- Ryan Rosenbaum
- Editor / producer (goggles)
- Calvyn Justus
- Director / DP / editor (beach collection)
- Ryan Rosenbaum
- Athletes
- Calvyn Justus, Abdoul Niane
- Additional visuals
- Arena creative team